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Making Sense of Tech

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The CMO Site: How HTML5 Will Allow Marketers to Gather More Customer Data

HTML5 blows past cookies, allowing marketers to customize visitors' Web experience to new extremes.

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Better Bank Systems: Looking at the Full Package

The arrival of cloud computing and unstructured data systems is a siren song for bank IT managers who are practically salivating at the prospect of getting faster, more scalable hardware environments.

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The CMO Site: How HTML5 Will Help Marketers Build Better Dynamic Web Pages

Video and other dynamic elements can jazz up a Website, but they make it tough to track Website use and improve your search results. The new HTML5 standard promises to marry the best of both worlds for more effective marketing.

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Digital Draw: Finding the Tipping Point

Digital signage helps many banks avoid costs formerly associated with print, if the bank can determine the right ratio of print-to-digital. Some may opt to eliminate print entirely.

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ITworld: Making the transition from RDBMS to Hadoop

If your organization seems to be a good fit for Hadoop, you can download the open source software that comprises the data framework and try it out with relative ease.

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